3 Responses to “who agrees with me: Music has become a product that survives branding and marketing strategies?”

1. tabethamarie2002 on July 19th, 2008 12:31 pm
   i agree with you when it comes to rap and pop industry its become pathetic in my opinion and i no longer listen to rap or pop music anymore its all fake and i prefer real
2. mavenofmusic on July 22nd, 2008 12:55 pm
   Just like any product out there (whether it be a car or toilet paper) there is a certain amount of branding and marketing companies must do in order to create a successful product. We live in such a visual world that it takes more and more to grab our attention as consumers, and to appeal to our psyche.

   Music is no exception to this. I think it’s very true that a lot of successful artists are successful because of successful marketing and branding ploys. However, when you think about it, a lot of these hot shot artists don’t really have a lot of staying power. I highly doubt that in 20 years from now that a hit Ashlee Simpson record from 2004 is going to be highly sought after. But John Coltrane, Dave Matthews Band, Eric Clapton, and the Beatles? They are going to continue to sell records until the end of time. (I’m just using those artists as examples. There are many many others who are just as deserving.)

   Yes, you are correct in that music has been highly commercialized, especially in recent years. Record labels and content holders are doing more and more to appeal to the consumer and snag a (usually temporary) stronghold on their corner of the industry. Eventually, however, that hold will most often times be shaken loose and those artists will quickly be ushered out and will just as quickly be replaced by the “next big thing.”

   True talent will shine through corporate financial backing. As superficial as the industry can be, I take comfort in the fact. Good music is good music, and while clever marketing can temporarily distract our visual sensibilities, commercial glitz can never fool a person’s ear, or emotions.

3. dale E on July 24th, 2008 1:59 am
   every item can be marketed. its only a good choice by bands/groups to choose the best record label possible that is going to market the band to the fullest potential. in the short run getting the best points/royalties appeals to artists signing on indies. but the longrun of being marketed on a top level label is way more worth the good deals that indies offer their artists. marketing is everything people have to know about you to buy your work. then you can build your brand and when your contract expires you still have a big name to move elsewhere

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