2 Responses to “What do you think of this website? Design, usability and branding?”
Lucy S on
August 4th, 2008 11:09 pm
Design–Wild colors, but I like them.
Usability–easy to navigate.
Branding–It all goes together well.
One suggestion; make the type face larger. One shouldn’t need a magnifying glass to read it.
Basic demographics:
Age: 48
Gender: F
Vague occupation/industry: Retired. Worked in food service industry.
tanya.ferrell on
August 7th, 2008 8:21 am
Design – It’s okay. I’m not a huge fan of the colors. They remind me of a crayon box, or a kindergartener’s coloring experiment. I don’t consider myself a slow reader, but the flash thing you have on the homepage moves too fast for me to read. I can barely get through the phrases before they’re disappearing.
Usability – The navigation is very simple and easy. It’s nice that you kept the employment and contact links separate on the homepage. A lot of agencies don’t.
Branding – Upon looking at the site, I had to search for your USP (unique selling proposition). What makes you different from competitors? Apparently it’s in tiny red type in the left hand corner. Smart Work. On Time. In Budget. I don’t know how unique that is, most agencies would claim the same. But if that’s your USP, it should be more visible on the homepage. The site tries to communicate it’s USP in other ways on the site – there are a lot of mini-case studies. “We built this database. We did project management for this company, content management for that company, etc.” I don’t know if that’s something you want to be the main part of your homepage. I think communicating what you do differently would be more effective.
Usability–easy to navigate.
Branding–It all goes together well.
One suggestion; make the type face larger. One shouldn’t need a magnifying glass to read it.
Basic demographics:
Age: 48
Gender: F
Vague occupation/industry: Retired. Worked in food service industry.
Usability – The navigation is very simple and easy. It’s nice that you kept the employment and contact links separate on the homepage. A lot of agencies don’t.
Branding – Upon looking at the site, I had to search for your USP (unique selling proposition). What makes you different from competitors? Apparently it’s in tiny red type in the left hand corner. Smart Work. On Time. In Budget. I don’t know how unique that is, most agencies would claim the same. But if that’s your USP, it should be more visible on the homepage. The site tries to communicate it’s USP in other ways on the site – there are a lot of mini-case studies. “We built this database. We did project management for this company, content management for that company, etc.” I don’t know if that’s something you want to be the main part of your homepage. I think communicating what you do differently would be more effective.
Demographics
18, Female, seo