Comments on: What do you think defines brand image? Is it something created by the company, or by the people who use? http://www.brandbuildingblog.com/what-do-you-think-defines-brand-image-is-it-something-created-by-the-company-or-by-the-people-who-use/ Tips and Strategies for Branding your Business Online and Offline Fri, 21 May 2010 08:52:22 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Massimo http://www.brandbuildingblog.com/what-do-you-think-defines-brand-image-is-it-something-created-by-the-company-or-by-the-people-who-use/comment-page-1/#comment-5064 Massimo Sat, 06 Mar 2010 06:18:21 +0000 http://www.brandbuildingblog.com/what-do-you-think-defines-brand-image-is-it-something-created-by-the-company-or-by-the-people-who-use/#comment-5064 <a href="http://www.brandbuildingblog.com">branding companies</a> Interesting? I think Initially, the Brand is defined by the company and how they want to be portrayed. A cult following is what you would call what is created by the people who live and believe in the brand: ie Harley Davidson, Macintosh? In the end, the brand then embraces that cult following and recreates itself around it? BRands that last for generations are constantly recreating themselves. branding companies

Interesting?
I think Initially, the Brand is defined by the company and how they want to be portrayed. A cult following is what you would call what is created by the people who live and believe in the brand: ie Harley Davidson, Macintosh? In the end, the brand then embraces that cult following and recreates itself around it? BRands that last for generations are constantly recreating themselves.

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