What do you think defines brand image? Is it something created by the company, or by the people who use?
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One Response to “What do you think defines brand image? Is it something created by the company, or by the people who use?”
One Response to “What do you think defines brand image? Is it something created by the company, or by the people who use?”
Interesting?
I think Initially, the Brand is defined by the company and how they want to be portrayed. A cult following is what you would call what is created by the people who live and believe in the brand: ie Harley Davidson, Macintosh? In the end, the brand then embraces that cult following and recreates itself around it? BRands that last for generations are constantly recreating themselves.