If a company changes their packaging every 1-2 yrs, is it hard for consumers to relate to the company’s brand?
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One Response to “If a company changes their packaging every 1-2 yrs, is it hard for consumers to relate to the company’s brand?”
One Response to “If a company changes their packaging every 1-2 yrs, is it hard for consumers to relate to the company’s brand?”
So much depends on what you’re selling – for example, the Heintz ketchup, was stagnant because it’s a commodity – however, when they started putting all of those goofy labels on it, sales shot up – people bought them the “star trek” ones as collector’s items!
The face of Betty Crocker changes every couple of years, otherwise she’d look like Mrs. Cleaver, and many would be turned off. However, I think the SPAM can hasn’t been redesigned in years, because people are looking for the familiar blue can, and, well, it’s SPAM, what can you say?
Store Brand lookalike is as much a lack of spending money on packaging than styling – however, the more elegant brands of store brand use flowing text and other differentiators to not “look” generic. The black and white cans, though, never took off – they looked too generic.