How is the brand of a company or website valued?

Comments

One Response to “How is the brand of a company or website valued?”

  1. gav on August 7th, 2008 10:36 pm
    Value in capitalist economies is easily calculated – it’s what another party would pay for the item (tangible or intangible) in order to obtain it.
    In the case of Coca Cola, they must have had some idea of what the brand adds to the price of their drinks, and therefore what the brand would be worth to a soft drink manufacturer.

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