2 Responses to “Business name – recruitment and selection company?”

1. sakhi on July 14th, 2008 2:24 pm
   genex (generation next )
   horizon
   piryamid (triange leading to sucess)
   textpro recruitments (textile-property)
2. linchoma on July 16th, 2008 2:17 pm
   I am going out on a big, big limb here with this answer and probably
   going against everything GA stands for as well as what you might be
   wanting from us, but I think it is very worthwhile to do so.

   I have no idea what your current company name is. But since you have
   already invested 15 years building the reputation for excellence you
   claim to have, there is no reason the name you are now using can’t
   become the powerful, meaningful and memorable name you want it to be.

   With the directorate of your company having the reputation it does,
   the power of your current name, whatever it may be, is already
   established. It is already meaningful and memorable. You would not
   be in the position you are if it weren’t and you would not have the
   trust and respect you do.

   A glitzy sounding name is not going to make your business. Only you
   and your directors can do that.

   Don’t throw away a decade and a half of investment by muddying the
   waters with a new name, regardless of how classy it may sound. You
   already have name identification to go along with your reputation.
   Call it “brand” recognition if you want to.

   I can understand if you want to change a logo. I can understand if
   you were a new business just getting off the ground.

   But you are not a new business. You are one that is already flying.

   Don’t ground that flight by having to re-educate your prospective
   clientel to a new name.

   Other companies have done this in the past. And while they were doing
   well with the name they had, too often they have vanished from sight
   after a name change. To many consumers, a name change does no more
   than send up a red flag that something might, just might, be wrong.
   And even if it isn’t, it can often be difficult to change popular
   perceptions.

   So, my answer to your question is keep the name you have, regardless
   of how unclassy or miserable it may sound to your own ears or to the
   ears of your directors.

   To the clients which praise you, and to the potential clients they may
   recommend because of your good service, your current name already has
   power, it is already meaningful and it is already memorable.

   It can be summed up in a very old adage: “If it ain’t broke, don’t
   fix it.”

   Cheers

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