Rescuing Lost Brands
Last month at a Home Depot in Texas, a store manager called a customer a c…well, let’s just say he dropped the 4-letter C-bomb. It’s a nasty word.  How do I know about what happened? Because I read about it on her husband’s blog. He happened to be a witness. He also works in PR, [...]
Corporate Internet Branding Fundamentals
The Internet is a ubiquitous Corporate communications and sales channel, however many companies are still not utilizing much of its power. That could be because of loyalties to comfortable old channels or that there aren’t enough Internet marketing experts to take their brands into the digital realm.
Regardless of the hold-ups in leveraging internal or external [...]
Clearing The Path To Your Internet Marketing Strategies
It’s easy to set up a website for your organization, but takes some planning to make sure your website is set up for marketing online. One of the most important facets of online marketing that must be considered when you first put up your company site, and before you even consider an internet marketing plan, [...]
Sumtotal Transforms E-learning for Tencent, One of China’s Largest Internet Brands
SumTotal® Systems, Inc. (Nasdaq: SUMT) announced that Tencent, a leading China-based Internet and telecom value-added service provider, will use SumTotal’s talent management software to transform e-learning capabilities for Tencent’s 3,000 employees. Tencent, listed on the Hong Kong Stock Exchange (0700.HK), hosts Asia’s number one – and the world’s third most popular – instant messaging service, [...]
Online Niche Marketing – 7 Steps to Branding yourself as the Niche Marketing Expert
The term online niche marketing is known as the developing of websites in sub mainstream market segments to profit from selling products, generating advertising revenue or other forms of website monetization. Niche marketing is effective because it allows you to operate in markets that are less competitive meaning you have the potential as a new [...]
Appoint Internet Advertising Agency & Skip the Hassles
The Internet has changed the way advertising was done. From ancient methods to the technologically edged ones, the advertisements has come up way too far. No more it is about town criers and clay tablets, as now different media are available for promotions. Conducting advertisement campaigns, generally requires a great deal of efforts and brain. [...]
Where on Internet I can find information about branding and its role in marketing?
We all know that industrialized countries at a stage in their development have tended toward branding; it seems branding has a role in economic development.
Please let me know where on Internet I can find some academic/scientific information about branding and its role in industrialization/economic development.
Additionally I want to find references explaining the experience of [...]
How To Self-Brand On The Internet
The Internet today is a lot different place than it was years ago. In years past you could put up a landing page and drive traffic and make sales. But today’s Internet is different. This is why self-branding is essential. Let’s look at the ways that people are branding themselves online today.
Self-Branding Through Blogs.
One [...]
5 Ways to Build Your Presence on the Internet
Branding. It is probably one of the most effective, yet least understood, techniques for building your presence on the internet.
By branding yourself as an expert on your topic, you can easily increase your traffic to your site, as well as sales. By drawing potential customers to you, you’ll decrease your marketing time while still increasing [...]
Grow Your MLM Business Through Branding yourself
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What is it that differentiates winners from losers? The short answer: good branding. I’ll be the first to admit that with the incredible ease of publishing websites and putting generic sales pages up on the internet, the web has become a virtual graveyard of broken dreams. Folks get excited, put up a website…and then wait [...]